Why conventional CRM requirements gathering is flawed...
The conventional wisdom has it that that CRM requirements gathering consists of assimilating lists of functional requirements and then prioritizing and ranking them. On the surface this all seems very logical, but in practical terms it doesn’t work. Since this is the approach that most organizations take, I thought I’d take a few posts to explain why this approach is fundamentally flawed, and to outline a significantly better alternative. Before I get too far into solutions I’d like to use this post to illustrate the sorts of things that happen when people adopt the ‘functionality first’ approach and it goes something like this:
Employees asked to write self-appraisals?
I used to think that asking employees to create self-appraisals was a great idea. I used to encourage organizations to make self-appraisal a regular component of their performance management processes. But in the last few years, I’ve changed my...
Read more about Employees asked to write self-appraisals?...Enable Google Analytics for your AdSense Account N
AdSense publishers will soon be able to view more detailed reports by linking their AdSense accounts to Analytics. Here's a quick tip that should help you enable Analytics in your AdSense account in less than 24 hours. Google is slowly rolling...
Read more about Enable Google Analytics for your AdSense Account Now...Keyword Research-Blogging for Longtail Keywords
Blogs are excellent tools for capturing strong longtail keywords. The incidental nature of blog posts and the broad topics covered draw longtail searches like flies to honey. This phenomenon, popping attractive keywords into my blog analytics, got...
Read more about Keyword Research-Blogging for Longtail Keywords...Business Intelligence on the Rise Among SMB's
More SMBs (small and medium businesses, or companies with up to 999 employees) in the United States are seriously considering using BI (business intelligence) software tools to help them better understand market drivers for sales and...
Read more about Business Intelligence on the Rise Among SMB's...Living the Dream - Salesforce, Google and SaaS
We at Appirio have lots of experience at big technology companies (SAP, webMethods, Borland) and classic enterprise software startups. We run Appirio differently from what we saw at these companies. We not only run our business using software...
Read more about Living the Dream - Salesforce, Google and SaaS...Product Management by Committee?
I came across an interesting blog post entitled “Product management by committee. How sustainable is it?“.
The topic is a very good one as many early stage technology companies are founded and launched without a dedicated Product Management...
Read more about Product Management by Committee?...
